Before you can start
sending out paid e-mail, you will need to alter
the standard e-mail template to suit your
requirements. Here are some suggested
modifications you can carry out to make the basic
template more appealing to members, and to comply
with local laws where applicable.
"No Spam"
Message
To put the members'
minds at ease, you should put the following header
(or a variant of it) at the very top of your
e-mail:
Please do not
reply to this e-mail - mail sent to this address
cannot be answered. THIS IS NOT SPAM. You are
receiving this e-mail message because you have
subscribed to the (Yoursite.com) opt-in mailing
list.
"Support our
advertisers" message
It is a good idea to put
in a paragraph that stresses how important it is
for the member to support the advertisers,
something like this:
Dear (Yoursite.com)
Member,
By clicking on these sponsor links, visiting the
sites, and purchasing goods and services, you
are ensuring that (Yoursite.com) will be able to
send you lots of e-mails to earn from in the
future. Please support the advertisers if you
can - thank
you.
You can in fact replace
"(Yoursite.com) Member" with the special tag <FIRSTNAME>, and
this will insert the member's first name into the
e-mail, but bear in mind that e-mail personalized
like this will take longer to send, because of the
extra load imposed on the server.
Other tags that you could
insert are:
<OWED>
<CASH_BALANCE>
<POINT_BALANCE>
<LASTNAME>
<EMAIL>
<USERNAME>
<ENCRYPTEDPW>
<SIGNUPDATE>
<SIGNUPIPPROXY>
The actual advertiser's message
would come next, and after the clickable paid
link, you would insert something like:
Thank you for clicking,
and enjoy the rest of your day!
-(Your
name,) webmaster (Yoursite.com).
Legally Required
Opt-Out Message
In some countries,
webmasters may be required by law to provide an
e-mail opt-out message, something along these
lines:
You can
unsubscribe from our e-mail list at any time, by
clicking on the Cancel Account button on your
Profile page, or by sending an e-mail to
(support@yoursite.com). You will forfeit all
earnings accrued up to the date you cancelled.
We will remove your details from our database as
soon as possible, but you may still receive a
few mails for a short period between your
request and the time the account is actually
removed.
The Finished Template
As a final touch, I have
separated the legal messages and the actual e-mail
ad with a row of underscore characters (you could
also use asterisks). The entire e-mail will look
something like this when viewed by the member:
Please do not
reply to this e-mail - mail sent to this address
cannot be answered. THIS IS NOT SPAM. You are
receiving this e-mail message because you have
subscribed to the (Yoursite.com) opt-in mailing
list.
Dear (Yoursite.com)
Member,
By clicking on these sponsor links, visiting the
sites, and purchasing goods and services, you
are ensuring that (Yoursite.com) will be able to
send you lots of e-mails to earn from in the
future. Please support the advertisers - thank
you.
Prices are down
at Whorlmart this week! Save a massive 25% off
any online order, when you quote the following
discount code at checkout:
WM7765 Hurry! Stocks are limited….
Thank you for
clicking, and enjoy the rest of your
day!
-(Your
name,) webmaster (Yoursite.com).
You can
unsubscribe from our e-mail list at any time, by
clicking on the Cancel Account button on your
Profile page, or by sending an e-mail to
(support@yoursite.com). You will forfeit all
earnings accrued up to the date you cancelled.
We will remove your details from our database as
soon as possible, but you may still receive a
few mails for a short period between your
request and the time the account is actually
removed.
